Everyone keeps calling these new AI facilities data centres. That’s fundamentally wrong.
What’s being built in Memphis, in Ohio, in Texas is not a bigger version of what came before. It’s an entirely new type of infrastructure. It manufactures a new resource: non-biological Intelligence, at industrial scale.
This is the first film in my Industrial Intelligence series. I walk through what an Intelligence Factory actually is, why the engineering is completely different, where they’re being built, why Europe is falling behind, and what it means for sovereignty.



